Telling stories that make people feel seen.
Over the past few years, I’ve built an audience of over 50,000 people across TikTok, Instagram, LinkedIn and Substack - through honest storytelling, personal growth content, and a healthy dose of creative experimentation.
The ‘Hey Gay Boy’ Series
It started with a voice note.
A raw, unfiltered reflection I almost didn’t post, but did.
Since then, my Hey Gay Boy spoken-word series has reached millions, sparking thousands of messages from people who said it made them feel understood for the first time.
It’s grown into more than a series — it’s a space for queer healing, visibility, and self-acceptance. Blending poetic structure with real emotional truths, these videos have become a signature part of my content.
I’m humbled by the response this series has had and am currently exploring opportunities to take it even further and into different mediums.
A Voice Beyond the Algorithm
I’m not just a content creator, I get to see both sides of the creator economy through my day job.
With over a decade in the industry and a leadership role at one of the UK’s biggest banks, I’ve spent my career understanding what makes people stop scrolling, connect, and care. I’ve launched brands on new platforms, built content strategies from the ground up, and helped shape the voice of companies in a way that actually resonates.
What excites me most is the intersection of storytelling, psychology, and platform culture - whether that’s crafting an emotional script for TikTok, building out a thought leadership series on LinkedIn, or advising brands and businesses on how to grow with creators, not just use them.
Creating content isn’t just something I do on the side. It’s the thread that runs through everything - strategic, creative, and deeply human.
Most recently I am proud to hve been selected to be one of The Marketing Academy’s scholars for 2025.
Read More on Substack
I write long-form essays about identity, validation, growth and self-worth — often inspired by therapy, lived experience, and the questions I’m still figuring out myself.